Visual Identity
Guidelines for using the Qim visual identity consistently across all applications.
Logos
The Qim logo comes in Standard, White, and Gradient variations. Maintain clear space around the logo and ensure sufficient contrast.
Standard
White
Gradient
Full Lockup
When required, use the full logo version with the complete title.
Color Palette
The color palette is defined by the codes below, to maintain consistency across all applications.
Typography
Nunito is the primary typeface across digital and printed materials. Use a clear hierarchy and consistent weight pairing for readability.
Icons
The standalone icon may also be used as a simplified or abstract representation.
Standard Icon
White Icon
Gradient Icon
Partner Network
The circular form of the Q echoes the geometry of a synchrotron, while the letter itself can also be seen as a magnifying glass, representing Qim's commitment to analysis and insight. The four dots in our logo symbolize our collaborative network.
